MMSF09: Augmented Reality

Date: Monday, Feb 6, 2012
Time: 7:00pm
Location:    Ginger bar

MobileMonday Sofia is back with a new exciting event on the 6th of February 2012. This time we will enjoy the hospitality of ‘Ginger’ club (at the corner of F. Nansen and V. Levski boulevards).

The main focus of the 9th MoMo Sofia will be Augmented Reality. This hot topic has been around for a while and we have all been blasted by amazing demos and presentations, but at our event we would like to dig further into the practical uses of AR technology in business. We will discuss how to create value-adding marketing applications and services to attract new customers and generate new revenue streams while having fun!

But that’s not all: our partners and good friends at RIM have provided us with some great presents for the MoMo Sofia community, so we’ll happily give away 1 Blackberry PlayBook and 5 Mobile World Congress passes (value of 700Eur each) for the MWC 2012 that wil take place this February in Barcelona! In return the guys at RIM would like to know which of you are the biggest Blackberry fans and get to know you better, so we decided to organize together a prize contest for each the MWC passes with the following categories:

1. Best Bulgarian Blackberry Consumer Application of 2011
2. Best Bulgarian Blackberry Enterprise Application of 2011
3. Best Bulgarian Smartphone Application of 2011
4. Best Bulgarian Tablet Game of 2011
5. Best Idea for a New Blackberry PlayBook Application

As for the PlayBook tablet, we will have a draw among all of you who share with us your personal experience with Blackberry – why do you love or hate Blackberries and what would you like to see from Blackberry this year.

Please send your applications, ideas and thoughts to us at by Monday 6th 17:00h for a chance to be among the winners!

All of us at MoMo Sofia welcome you once again for a great opportunity to get together with friends and colleagues from all parts of our local mobile community: mobile network operators, value-added service providers, mobile application developers, inverstors, VCs, entrepreneurs, students, media, evangelists or just mobile enthusiasts!

Attendance is FREE, but please RSVP on the Facebook Event page.
Feel free to spread the news and talk about MoMo to your friends, colleagues and all your network.

Here is the current agenda for the evening of 6th of February:

19:00 – 19:25 Registration and networking
19:25 – 19:30 Introduction
19:30 – 19:50 Mobile Augmented Reality For Deep Consumer Engagement – Petar Svarc, Head of Interactive Media Development at Melon
19:50 – 20:10 Innovations in Mobile Advertising – Augmented Interactivity, Hariton Dimitrov, Client Service Director at Lowe Swing Communications
20:10 – 20:30 Blackberry Contest (Prize fund: 1 PlayBook and 5 MWC passes)
20:20 – Open networking and free drinks :)

More information on the event with details on the agenda and each presentation will be posted soon, don’t forget to check out MoMo’s web site and the Facebook/LinkedIn page!
Please like us on Facebook help us spread the news and talk about MoMo to your friends and colleagues.

We are looking forward to seeing you all next Monday!

MoMo Sofia Team