Mobile Analytics 2012

Date: Monday, Oct 24, 2011
Time: 6:30pm
Location:    ‘Matti’ hall in NDK

Book next Monday evening in your agenda from today!

MobileMonday Sofia (MoMo) starts the new year with its 8th event. On the 24th of October 2011, in ‘Matti’ hall in NDK (near hall 12), MoMo brings back mobile industry professionals around the topic of Mobile Analytics and also will present the new Nokia MeeGo phone – N9. A great chance to gather once again the mobile community with representatives of mobile network operators, value-added service providers, mobile application developers, venture capital funds, entrepreneurs, students, media or just people, passionate about mobile.

Our 8th MobileMonday event on the 24th of October 2011 is supported by Nokia.

Attendance is FREE, but please RSVP on the Facebook Event page.
Feel free to spread the news and talk about MoMo to your friends, colleagues and all your network.


18:30 – 18:55 Registration and networking
18:55 – 19:00 Introduction
19:00 – 19:45 Session 1: Kamelia Pavlova, Digital Manager, All Channels | Interaction
19:45 – 20:00 Session 2: Todor Yalumov, Senior researcher, Applied Research Fund
20:00 – 20:15 Session 3: Kaloyan Kanov, Operative Product Manager, Nokia
20:15 – Open networking


Wireless Communications On The Move

Kamelia Pavlova, Digital Manager, All Channels | Interaction

Mobile internet has been one of the hottest topics in the last years. Certainly the development of the mobile services changed also the consumers behavior. But who are actually the Bulgarians, who actively use their smartphones and for what purposes? What is the level of development of the mobile advertising in Bulgaria and which are the messages that work?

We will present recent data from the only marketing research focusing on the behavior and attitudes of the Bulgarian consumers in online environment – E-consumers Report Update, product of All Channels | Interaction and agency for marketing research „Noema“.

Kamelia Pavlova is Digital Manager at All Channels | Interaction, part of All Channels Communication Group. She has 4-years experience in the field of digital communication. Kamelia worked for numerous multinational clients like Microsoft, Rehau, AVON, Postbank, SOS, HP etc. She holds a degree in Marketing from the University of National and World Economy, Sofia.

Scenario planning – Envisioning Mobile industry Long Ahead

Todor Yalumov, Senior researcher in Applied Research Fund

How big phone manufactures build their vision for product lines and devices.

How new devices emerge, how the idea for it becomes concept. The rest is production and logistics. Vision, strategy, foresight stories from big companies and what can we reuse in our business.

Todor Yalamov is a senior analyst at ARC Fund and has over 12 years of research and consulting experience in innovation, ICT and information society in Bulgaria. He coordinates the infoDev’s regional network of incubators and technology parks in Eastern Europe and Central Asia and was instrumental for creation of chapters of Mobile Monday in Baku and Chisinau in 2011. Todor also teaches at Sofia Univeristy “St. Kliment Ohridski”.

Nokia Inside Q4’2011

Kaloyan Kanov, Operative Product Manager, Nokia

Symbian Belle or just “Belle”? What’s behind the significantly improved OS of the Finns. Last but not least, a stunning piece of industrial design Nokia N9 makes its debut to the Bulgarian audience.

Meeting point: Matti-D, NDK

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