Mobile Marketing and Advertising Sofia 2010

Save the date! We are happy to invite you to our biggest event this year – an all-day seminar and networking conference focusing on the fast-growing business of mobile marketing and advertising.

The global mobile advertising market is expected to see impressive take off during the next few years. According to the latest forecasts from Berg Insight it will grow up to 8.7 Billion EUR in 2014. Brands and Agencies believe that mobile advertising will become mainstream part of marketing plans over the next 2 years.

The mobile device has become a unique, personalized, powerful advertising channel, capable to reach and interact with clients in their preferred way, at every moment of the day and at any location.

Advertisers discover the advantages and the opportunities of mobile advertising and seek new ways to exploit them, mobile operators embrace mobile advertising as a new revenue stream and organizations such as the Mobile Marketing Association are working on guidelines and recommendations for the most common mobile channels while innovative startups discover new ways of reaching and engaging the mobile users.

Don’t miss out – the opportunities are endless!

Main conference topics will be:

• What is the positioning of each player (mobile operator, agency, brand, device manufacturer…) in this complex ecosystem?
• What is specific for each mobile advertising channel (SMS, MMS, Wap, applications, widgets, etc.)?
• How to design and build a mobile version of your site and adapt if for various mobile devices, or just create campaign landing pages?

Mobile Venture Stories: Starting-up a business in the mobile industry

The fourth MobileMonday Sofia event will be held on 22 February 2010 at “Matti” hall in NDK (next to Hall 12), once again bringing together representatives of the mobile network operators, value-added service providers, mobile application developers, venture capital funds, entrepreneurs, students and media.

This time we will be focusing on start-up and venture capital stories: we will look at some success stories from different perspectives across the mobile industry: a venture capital fund, investing in mobile, a new mobile operator and a small, but fast-growing software development start-up.

Attendance is FREE! Please RSVP at our Facebook event page.

Agenda

18:30 – 19:00 Registration and networking
19:00 – 19:05 Introduction
19:05 – 19:20 Session 1: Viktor Dimitrov, Investment Manager, Oriens
19:25 – 19:45 Session 2: Stanislav Georgiev, Head of Integrated Telecommunication Solutons, Mobiltel
19:50 – 20:05 Session 3: Neven Boyanov, Co-founder and Managing Director, Interlecta
20:10 – Open networking

Mobile Internet - New Business Opportunities

The third MobileMonday Sofia event will be held on the 30 of November 2009 and at the “Matti” hall in NDK (next to Hall 12).

Attendance is FREE! Please RSVP at our Facebook event page.

The main focus of this meeting will be mobile Internet and its opportunities for monetization. Fring’s approach is to provide full set of free live IM /VoIP services through a mobile application that is becoming one of the standard means of mobile communication. Nokia Siemens Networks is providing infrastructure and services for the growing needs of mobile Internet portal and off-portal traffic; Economedia will show the publishers’ perspective on the new opportunities that mobile web offers and the challenges of setting-up and maintaining one of Bulgaria’s most popular mobile web media.

Agenda

18:30 – 19:00 Registration and networking
19:00 – 19:05 Introduction
19:05 – 19:20 Session 1: Dan Atzmon, VP Business Development, Fring
19:25 – 19:40 Session 2: Michail Angelov – Customer Solutions Manager, Nokia Siemens Networks
19:45 – 20:00 Session 3: Elenko Elenkov, Manager Online Projects, Economedia
20:10 – Open networking

Going beyond voice: m-VAS Market in Bulgaria

The second MobileMonday Sofia chapter will be held on 14 September 2009 and it take place at the Park Cafe Ariana near the Ariana Lake.

Attendance is FREE! Please RSVP at our Facebook event page.

Agenda

18:30 – 19:00 Registration and networking
19:00 – 19:10 Introduction
19:10 – 19:30 Session 1: Stefan Kolev, Globul
19:30 – 19:50 Session 2: Atanas Raykov, Vivatel
19:50 – 20:10 Session 3: Georgi Georgiev, Motorola
20:10 – 20:30 Q&A, Competition results
20:30 – Open networking

First MobileMonday Event in Bulgaria

The first MobileMonday Sofia conference will be held on 08.06.2009 in club “Bibliotekata”, 88 “Vasil Levski” boul.

Attendance is FREE! Please RSVP at our Facebook event page.

Agenda

18:30 – 19:00 Registration and networking
19:00 – 19:10 Introduction
19:10 – 19:30 Session 1: Jure Sustersic, Forum Nokia
19:30 – 19:50 Session 2: Raphael Goumot, Orange / France Telecom Group
19:50 – 20:10 Session 3: Krasen Hinkov, Mobiltel
20:10 – 20:30 Q&A, Competition results
20:30 – Open networking